BBC Radio 1 aims to be 'Netflix of music radio' with phone-first strategy

Source:https://www.theguardian.com/media/2016/sep/19/bbc-radio-1-aims-to-be-netflix-of-music-radio-with-phone-first-strategy

BBC Radio 1 plan to stream their services to phones quite like Netflix. This would leave audiences with a variety choice to listen to when they want to listen to Radio 1. This would be helpful for them as an audience wouldn't need to listen to the schedule or wait for a specific time until the event takes place.

• “We have 25 hours of programming that is made for your phone,” said Ben Cooper 

In my opinion I think this is a great way for them to try and appeal to their audience. This would be because it would be more convenient to them as they would offer. content that would be readily available to them. This would be a great change as some of its listeners may not have the time to listen to all of the stories. Although there is a similar to BBC iPlayer. However in this case it appears to be exclusive content for mobile users which might give it a unique selling point for listeners to go to.