Ad-blockers: are publishers tempted to feed the hand that bites them?

Source: https://www.theguardian.com/media-network/2016/oct/04/adblock-plus-publishers-tempted-feed-hand-bites

This article looks into how Eyeo have decided to implement a new advertising system which would only allow whitelisted adverts to be displayed. This does mean that it might go against its original use which is to block ads for its users.

• The industry remains hugely sceptical. Adblock Plus says it has over 1,000 publishers on board
• However, only about 8%–10% of our users choose to block them (Adverts) all. 

In my opinion, I think this is a good idea. This is because it would ensure that online companies are getting online advertising revenue. As well as that, since they would display adverts that Adblock users would whitelist, then this could promote businesses to make more appropriate and "acceptable" adverts be displayed for those who use it.