1) Accountability journalism is important because it has the potential to expose the corruption of institutions. In this case it would look into how the press are responsible for possibly damaging the image of a brand by revealing what is happening behind the scenes. The example that was stated was the Boston Globe receiving content that had showed that Father John Geoghan had been a paedophile and has had over 100 victims in his care.
2) The relation between both advertisers and newspapers would be that big newspapers would be the place that advertisers are willing promote in. One of the demotivating things that advertisers would face are the huge costs that would come with promoting in newspapers as the 20th Century was still a time when newspapers were the main source of content. The websites that he mention would be websites such as Craigslist and Monster and Match since they would tailor their adverts much more to the expected audience.
3) He suggests that the way that an audience gains their audience is not from the actual institution but rather the audience. This would be because they would tweet about it. This would mean that now news corporations would have to make sure that audiences are sharing the content online so that they could attract more digital readers. However this does lead to a divide in audience. As some may want their news as a print, others may much prefer the online variation. This would meanly be because it is free, and would also offer stories from a variety of genres. By genres i mean categories such as Political News, Technology News and many more. Since this would categorise the news in a way that audiences can read what they are interested in, this would make it more tailored to them in comparison to the newspaper which tries to include categories that may not intrigue their audience however they deemed it more important.
4) If the internet had wide spread in 1992, then this would mean that the audience could have easily gained access to the story. This would be because of people sharing the story to many people to the extent that it would get trending. This would mean that it would've been widely talked about. As well as that, since an audience would've showed interest to this story, there is likely going to be news channels trying to report in on the story.
5) The main argument against the paywall seems to be how it would inform the audience. In this case since the paywall wouldn't interest an audience into reading online, this would mean that they wouldn't be informed. As well as that the way distribution of the news has changed since the 20th Century which means that online would be a good method to share stories. However I think that if there is a paywall, there would be less online readers since they have grown accustomed to reading free news.
6) Journalism is a "public good" because of how it is offered online. They are willing to create this content for the audience to access. Especially digitally since it has made reporting stories a lot easier. This would mainly be because of the lower costs in comparison to the past.
7) He thinks that newspapers aren't replaceable. Although the decline in accountability journalism has declined. This is something that needs to be addressed as this would mean that there should be 5% of accountability journalism. It shouldn't be held by big institutions and so this should expand so that a variety of sources.
8) I think it is because of the advertisements that would surround their website. Since ad revenue appears to be their primary source of income, it could explain how they would survive. As well as that since the adverts would be tailored to its audience, this would help the online news distribution better. However there is the print newspaper which is declining and is considered a costly platform in comparison to the low cost that online would be.
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