Monday, 21 November 2016

Marxism & Pluralism: Alain de Botton on the news

1) I agree to a large extent on Alain's view of the news. The fact that the two possibilities of keeping control of the population is very fascinating. First possibility is, to stop all news from being given to the population to ensure that they have no idea about the out-side world they they won't care for it anymore. The second one (which is what still happens in today's society), give the audience so much news that they will forget about it. This is something that still is in use today, as there will be so many news headlines the audience member will find it hard to keep track of what they just read a few hours later.


2)  News corporations are very much trying to control and influence the consumers by the content they give out. This links in with the Hegemony theory as the news tires to inflict its power amongst those below it, be it the lower class etc.


3)
With the birth of new technology such as the internet, it has given more freedom to the consumers and they are not as passive as they once were. What de Botton argues is that the consumer is very passive in today's society due to the overflow of news being given to them all at once. However, there wasn't a lot of reflection on the other side of the argument. That digital media has allowed audience members to challenge those views.Things like blogs and comment sections allow the audience to give their opinion on a news story and if a particular issue is found, it can quickly raise awareness than it previously wouldn't have had.


4) 

News story: De-railed train

The story of the train that de-railed in England was a story that was quite significant locally, but was a story that the majority of society had forgotten. Stories such as Andy Murray's number 1 ranking was one of many stores that week that overflowed this stories significance. Even as a consumer myself, I had completely forgotten that this story even existed as there was so much news being pumped out that it was hard to remember what had even happened yesterday. So much news is being reported, that there will only be 30% that we will remember the next day and will probably forget the next week entirely.

News story: US election

This was a story that again was covered in so much detail that it made the consumers sick and tired if learning more about it. News coverage of the candidates for the election was non-stop for the last 6 months leading up to election day. so much coverage, although it got people knowing about the event, it made people (including US citizens) uninterested in learning more about the election as they had bee
n fed too much of it. 

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