Source: https://www.theguardian.com/media-network/2016/nov/02/new-social-brands-embracing-messaging-services
This story would mainly be about messaging services. It would also talk in the end about how it could also replace email. Alhough it does mainly talk about the option of advertisng in messaging services and how this might be intrusive since it might distract the user from typing a message.
- Gartner predicts that by 2021, 20% of all activities an individual engages in will involve at least one of the top seven digital giants
In my opinion, I think if they end up advertising in messaging services, then this would be a distracting element for users as they wouldn't be accustomed to the change of having adverts while they are typing a message. This could have a negative impact on the company that might use this advertising scheme since it would put users off.
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